Die NEXT11 will eine internationale Konferenz sein. Daher werden viele Beiträge in Englisch angeboten. Wenn Sie mehr über das sperrige Motto DATA LOVE wissen möchten, lesen Sie jetzt meine englischen Notizen der Begrüßungsrede von Matthias Schrader, Geschäftsführer von sinnerschrader und somit Veranstalter.
Why is data love as the motto of this year’s NEXT.
- Computer changes the relationships between our customers.
- Technology always has driven change.
- This influences the future.
- The next big change will be data.
- It is happening right now.
- It is becoming more and more disruptive.
He believes:
- if people have access to data good things happen
- the real power lies in how to organize networks of data
- technology is not ready
Example from the travel industry tuifly
Internet hat transformed into a massive network of data. If you empower your consumers with data, they will love you. Example TUIfly provided customers with data about exactly when flights would be cheaper or more expensive. Providing this insight has enabled TUIfly to transform from an airline only to a travel portal.
Networks of data could create more insights.
We treat customers like targets. We should treat them like tribes.
.
.