O dear, so here is another chapter (after Italy, Netherlands, Rumania & France) of my tour of the official tourism websites by the nations taking part in the football tournament. Portugal is losing against Germany. What about their official tourism sites? Who is the champion?

Germany – simply inspiring?

Simply inspiring is their claim. I do not like it. The website is not bad at all. Pretty good actually. Easy to navigate, clearly structured, nice changing pictures in the header. However, the potential guest is not addressed directly in the copy. The only time where I am addressed personally is in the sweepstake down in the bottom ("participate & win").

http://www.germany-tourism.de/

Portugal – really inspiring indeed!

Great pictures, smooth intro sound. I am directly addressed in the copy. And there is an interactive itinerary with calendar function. The point is far too small though once you navigate into the site. But I am inspired for real. Looking at this site is like a micro-vacation! I think I will visit Portual again. By the way, have you seen their new image campaign? It is very modern, straight, cool (as in not warm). See below. And no, this is not just a sad excuse to post a picture of this guy on my blog

http://www.visitportugal.com

So  – don’t hate me – but the online-winner tonight is Portugal!