After my last post Be brave, leave a gap II some readers have asked what my snarky remark "If the Vienna Tourist Office can do it, you can do it" was supposed to mean. Well, I wrote about my former colleague conveying some of her tips to the readers of the Italian version of the website. She revealed her name and showed a very nice picture of herself.
And that is, what the Web 2.0 is all about. The underlying philosophy is to share, connect, communicate. And to integrate authenticity in all of these actions. To interact with your potential customers with the utmost integrity. I believe that most tourism services providers, hoteliers and DMO’s are better off experimenting with the existing tools the Web already provides, than launching an expensive, difficult to handle Web 2.0 or community platform.
Granted, putting your picture and your personal tips online is only a starting point. But it is still a paradigm shift for most companies in the tourism industry.
Also read:
Destination Marketing: It’s about service, stupid
Destination Marketing: It’s about service, stupid II
Tourism & Web 2.0: Improve your Web 1.0 first
Bonjour 2-0-2-work – Tourism, Web 2.0 & 5 Myths unveiled
About this blog and me.
Über Karin Schmollgruber /passion PR: Die Pionierin für Online-Kommunikation ist Vortragende, Seminar-Leiterin für den Einsatz von Social Media und (PR-)Beraterin – mit Schwerpunkt Tourismusbranche. Zu ihren Kunden gehören u.a. Österreichische Hoteliervereinigung, APA-OTS Tourismuspresse, Katla Travel und Hotels in D/A/CH. Seit 2006 bloggt die Austro-Chilenin & studierte Juristin auf fastenyourseatbelts.at über Do’s und Don’ts in Social Media und Online-Kommunikation. Für noch mehr handfeste Umsetzungstipps bestellen Sie ihren Newsletter auf passionpr.at/impuls
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