Kommentare zu: Bonjour 2-0-2-work – Tourism, Web 2.0 & 5 Myths unveiled

Von: Karin

Karin — Thu, 24 Jan 2008 16:16:56 +0000

Well put, Tour Pro. I do not think, that dollar signs in your eyes will ever lead to any good Social Media project. You are quite right, on the contrary. But, and this is what I want to stress: whatever image effects or communication starters result from Social Media project, they will have to have some kind of “constructive” effect to the project initiator. I will specify later.

Von: TourPro

TourPro — Thu, 24 Jan 2008 16:10:46 +0000

Not so easy to connect Social Media Marketing with ROI – or CPI. Sure, it can support those activities through successful branding, but tying this type of marketing to direct sales will kill its whole purpose. (Plus, it makes selling the idea to the bosses very hard.)

We truly are in the business of selling experiences – not generating inquiries and distributing brochures. DMO’s have never had such access to consumers in their selection and planning phases. Add the fact that only about 1 in 10 are actually generating quality content and DMO’s with any credibility can find huge opportunity.

When it comes to doing, I’d be satisfied if only my destination was doing it. Why help the competition? Heh, heh.

Von: Claude

Claude — Wed, 23 Jan 2008 10:32:01 +0000

Agree with “time for action rather than talk”

Hope potential customers find courage and budget to launch travel 2.0 projects !!!

Not so easy to explain that Travel 2.0 is to make real money !!!

regards

Claude

Von: Joe Buhler

Joe Buhler — Tue, 22 Jan 2008 20:47:23 +0000

Great post Karin, as always. I agree with your comments and the suggestion that it is time for action rather than talk. Reminds me of the IBM commercial now running on U.S. TV on the very subject. One has a young geek giving a demo of his new avatar, who has his own island to a CEO type. He poses the question: “does that avatar generate money?”. To which the geeks responds: “You mean real money or artificial money?” Answer by the CEO:”The purpose of innovation is to make real money!”.

What DMO leaders need to understand, is that web 2.0 is about real money and that decisions have to be made rather than more evaluations and questions about if this is for real. It is, get on with it!

Von: Karin

Karin — Tue, 22 Jan 2008 10:02:25 +0000

Hi, I am not suggesting that Social Media is overrated, but enough talking has been done. In 2008 deploying everything that has been said is key.

Von: TourPro

TourPro — Mon, 21 Jan 2008 20:09:02 +0000

I recently gave a presentation on this very subject, again. Difference? This time I think the tourism industry was really straining to pay attention.

You are right that “blog” is overrated, but social media is definitely not. What I think is that DMO’s need to accept the fact that their brands will be socialized whether they participate or not. Recognizing that the conversation has a place in brand marketing is not a new concept, we just now have the tools to do this more efficiently.

The same tools that have allowed regular consumers to be publishers and influencers will be the same tools we as destination marketers can use to harness the power of our brand fanatics.

I’ve found that trying to explain Web 2.0 is far more difficult than showing people what you can actually do with it. Too me, it is simply the result of taking data and adding the human touch.

Second Life? If I end up working in there, please kill me.