I love Joe Buhler's comment on my last English post Bonjour 2-0-2-work - Tourism, Web 2.0 & 5 Myths unveiled:

I agree with your comments and the suggestion that it is time for action rather than talk. Reminds me of the IBM commercial now running on U.S. TV on the very subject. One has a young geek giving a demo of his new avatar, who has his own island to a CEO type. He poses the question: "does that avatar generate money?". To which the geeks responds: "You mean real money or artificial money?" Answer by the CEO:"The purpose of innovation is to make real money!".

What DMO leaders need to understand, is that web 2.0 is about real money and that decisions have to be made rather than more evaluations and questions about if this is for real. It is, get on with it!

I would love to see that commercial.