Kommentare zu: Marketing manifesto for the travel industry – Jeff Jarvis http://fastenyourseatbelts.at/2007/03/jeff_jarvis_mar.html Socialmedia & Tourismusmarketing Wed, 01 Sep 2010 08:48:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Von: Karin http://fastenyourseatbelts.at/2007/03/jeff_jarvis_mar.html/comment-page-1#comment-61 Karin Wed, 02 May 2007 19:53:48 +0000 http://localhost/wp_fasten/?p=264#comment-61 Mike, you are quite right, little can be done to add personal touches on booking portals. But potential guests still do research their hotels prior to booking through Expedia etc. Studies have shown, that the importance of the hotels' own websites have increased, not decreased. Regardless of travel aggregators. As far as destination image is concerned, I do not agree with you. A smart hotelier can do much better. I am curious, why do you think it would be easier for a destination? You find some suggestions in my category English post. Enjoy and come back soon. Mike, you are quite right, little can be done to add personal touches on booking portals. But potential guests still do research their hotels prior to booking through Expedia etc. Studies have shown, that the importance of the hotels’ own websites have increased, not decreased. Regardless of travel aggregators.

As far as destination image is concerned, I do not agree with you. A smart hotelier can do much better. I am curious, why do you think it would be easier for a destination?
You find some suggestions in my category English post.
Enjoy and come back soon.

]]> Von: Mike http://fastenyourseatbelts.at/2007/03/jeff_jarvis_mar.html/comment-page-1#comment-60 Mike Wed, 02 May 2007 18:42:20 +0000 http://localhost/wp_fasten/?p=264#comment-60 It seems easier to try and manage destination iamge that it for hotels when much of their business may come through booking portals where they can add a minimum of content themselves. I wonder what individuals hotels can do better? It seems easier to try and manage destination iamge that it for hotels when much of their business may come through booking portals where they can add a minimum of content themselves. I wonder what individuals hotels can do better?

]]> Von: Karin http://fastenyourseatbelts.at/2007/03/jeff_jarvis_mar.html/comment-page-1#comment-59 Karin Tue, 27 Mar 2007 18:41:40 +0000 http://localhost/wp_fasten/?p=264#comment-59 Hi Claude, thanks for your comment. Yes, the easy access to distribution is crucial and made all of this possible. Technical developments and advances have made this possible. Thanks for stopping by and come back soon. Hi Claude, thanks for your comment. Yes, the easy access to distribution is crucial and made all of this possible. Technical developments and advances have made this possible. Thanks for stopping by and come back soon.

]]> Von: Claude / Les Explorers http://fastenyourseatbelts.at/2007/03/jeff_jarvis_mar.html/comment-page-1#comment-58 Claude / Les Explorers Tue, 27 Mar 2007 18:10:59 +0000 http://localhost/wp_fasten/?p=264#comment-58 Good idea to write in english ;-) Very interesting key post Karin, In fact, people have the power ! and are shopping around the net and many web site ! not so easy to attract and sell a tourism destination or a tourism product ! You didn't mention the technical stuff, it's also a important part of this equation. Good idea to write in english ;-)

Very interesting key post Karin,

In fact, people have the power ! and are shopping around the net and many web site !

not so easy to attract and sell a tourism destination or a tourism product !

You didn’t mention the technical stuff, it’s also a important part of this equation.

]]> Von: Listed at Travel in Blogs.com http://fastenyourseatbelts.at/2007/03/jeff_jarvis_mar.html/comment-page-1#comment-62 Listed at Travel in Blogs.com Mon, 26 Mar 2007 18:52:36 +0000 http://localhost/wp_fasten/?p=264#comment-62 <strong>Marketing manifesto for the travel industry - interpretation of Jeff Jarvis keynote speech</strong> Media insider and professor Jeff Jarvis is as an evangelist for the new area of media communication. At last year's "Video on the Net Conference" he gave a presentation addressing the future of the TV industry. Jarvis ended his keynote with a mind bogg... Marketing manifesto for the travel industry – interpretation of Jeff Jarvis keynote speech

Media insider and professor Jeff Jarvis is as an evangelist for the new area of media communication. At last year’s “Video on the Net Conference” he gave a presentation addressing the future of the TV industry. Jarvis ended his keynote with a mind bogg…

]]>